Tracking Data

The E-Commerce service uses Segment to collect business intelligence data.

To emit events to your Segment project, specify your Segment project’s API key as the value of the SEGMENT_KEY setting.

UTM Data

UTM data can be used for additional tracking information as follows:

  • UTM data, when applicable, is recorded as basket attributes.
  • A UTM cookie is used, which can be set using a variety of tools, like Google Tag Manager.
  • Redirects to the payment page retain utm parameters.