Tracking Data#
The E-Commerce service uses Segment to collect business intelligence data.
To emit events to your Segment project, specify your Segment project’s API key
as the value of the SEGMENT_KEY
setting.
UTM Data#
UTM data can be used for additional tracking information as follows:
UTM data, when applicable, is recorded as basket attributes.
A UTM cookie is used, which can be set using a variety of tools, like Google Tag Manager.
Redirects to the payment page retain utm parameters.